I am selective of my clients, who should be ready to show their genuine commitment to this mission and related objectives in the cause.
This restrains and constrains my work to ensuring all efforts and goals are honorable and ethically achieved, with integrity intact against morally compromising pressures of political gamesmanship.
You'd be amazed at just how powerful the application of The Golden Rule is -- to everything, really. It allows you to "remote in" to your audience, even your opposition, and to understand their basic motivations. Keeping an open mind allows for best ways forward.
It is the underlying basis and overarching purpose for all of this, answering the call and fulfilling the need -- for protection, sustenance, or empowerment -- for life to thrive.
Every person and every cause has a beautiful story, and it will be important to make time and space for routine creative brainstorming to recenter on purpose and objectives, based on current events and circumstances. This is a critical part of the process.